WEB STATS--what's popular
Smut first,
then search for Web surfers
WASHINGTON
(CBS.MW) -- Searches for "adult" information accounted for almost one out of five visits to an Internet site last week, according
to Hitwise, a California company that tracks Web traffic.
The category totaled 18.8 percent of Web activity, topping visits to Web search engines (13.8 percent),
entertainment (8 percent), business and finance (7.4 percent), and classifieds (4 percent).
In the search engine category, Google was
the most popular. It drew 2.7 percent of all Web visits last week. Yahoo Search was second at 1.7 percent and MSN Search had
1.1 percent
The Rankings provide
you with an instant overview of top performers and fast moving sites, across 160+ industries.
The 500,000
websites in our database are ranked in up to 3 of Hitwise's 160+ industry categories. Ranking lists can be viewed by market
on a daily, weekly or monthly basis, and sites can be compared against local sites or global sites in a specific category.
All sites can be ranked according to user visits, page views, and average visit duration, and in some markets by demographic
profile. With My Hitwise, you can create you own customized rankings lists and aggregations.
|
Top
Shopping Sub categories by market share of U.S. Visits to Total Shopping Category Period - Week Ending 12/18/04 |
|
Leading
Retail categories |
Market
share of Visits to Shopping & Classifieds category |
%
growth weekly (w/e 12/18/04 compared to w/e 12/11/04) |
%
growth yearly (w/e 12/18/04 compared to w/e 12/20/03) |
1. |
Auctions |
35.07% |
- 1.18% |
+14.58% |
2. |
Department
Stores |
13.72% |
+ 0.69% |
+ 0.16% |
3. |
Rewards
and Directories |
9.59% |
- 1.57% |
- 32.40% |
4. |
Computers |
7.55% |
+ 5.86% |
+ 13.47% |
5. |
Apparel
and Accessories |
6.12% |
- 0.97% |
- 6.99% |
6. |
Books |
6.05% |
- 0.09% |
- 18.95% |
7. |
Appliances
and Electronics |
5.94% |
+ 8.88% |
- 0.65% |
8. |
Video
and Games |
5.23% |
+ 5.78% |
- 18.15% |
9. |
House
and Garden |
4.27% |
- 5.31% |
+ 8.02% |
10. |
Automotive |
3.32% |
- 0.47% |
+ 24.09% |
11. |
Sport
and Fitness |
3.11% |
+ 1.58% |
+ 1.95% |
12. |
Toys and
Hobbies |
2.67% |
- 7.79% |
- 11.18% |
13. |
Music |
2.55% |
+ 1.19% |
- 26.84% |
14. |
Classifieds |
2.17% |
- 0.61% |
+ 128.22% |
15. |
Flowers
and Gifts |
1.60% |
+ 8.78% |
- 16.70% |
16. |
Health
and Beauty |
1.34% |
+ 0.19% |
- 18.25% |
17. |
Grocery
and Alcohol |
0.86% |
+10.82% |
+ 30.24% |
18. |
Office
Supplies |
0.85% |
+ 3.23% |
+ 15.25% |
Hitwise
U.S. Data Top 15 Shopping
& Classifieds Web Sites (ranked by % of total Visits to Shopping websites) Rank By Visits for Week
Ending 12/18/04 |
Rank |
Name |
Domain |
Market
Share |
%
growth weekly (w/e 12/18/04 compared to w/e 12/11/04) |
%
growth yearly (w/e 12/18/04 compared to w/e 12/20/03) |
1. |
eBay* |
www.ebay.com |
30.47% |
-0.99% |
+18.53% |
2. |
Amazon.com |
www.amazon.com |
3.95% |
-0.83% |
-12.12% |
3. |
Walmart.com
|
www.walmart.com |
2.53% |
+13.52% |
+38.71% |
4. |
Dell USA |
www.dell.com |
2.16% |
-5.16% |
+97.19% |
5. |
Target |
www.target.com |
1.39% |
-2.29% |
+10.02% |
6. |
Yahoo!
Shopping |
shopping.yahoo.com |
1.38% |
-3.06% |
-34.82% |
7. |
BestBuy.com |
www.bestbuy.com |
1.31% |
+6.23% |
-15.92% |
8. |
NexTag |
www.nextag.com |
0.89% |
+81.84% |
+101.96% |
9. |
Circuit
City |
www.circuitcity.com |
0.82% |
+9.69% |
-9.19% |
10. |
Sears |
www.sears.com |
0.79% |
-4.84% |
-7.81% |
11. |
JC Penney
|
www.jcpenney.com |
0.73% |
-5.37% |
+11.61% |
12. |
Overstock.com |
www.overstock.com |
0.71% |
-5.27% |
+39.96% |
13. |
BizRate.com** |
www.bizrate.com |
0.64% |
-13.53% |
-16.37% |
14. |
Publishers
Clearing House |
www.pch.com |
0.61% |
-29.94% |
+111.99% |
15. |
Barnes
& Noble |
www.bn.com |
0.57% |
+17.70% |
-6.43% |
*Does not include stand-alone
visits to other eBay sites ( eBay Motors, eBay Stores) **Only includes visits to these stand-alone site www.bizrate.com and not other BizRate-owned properties. |
|
Top 10 domains that received traffic from the term 'social security
reform Data Perioda - 4 weeks ending March 5, 2005 |
Share
% |
1. www.socialsecurityreform.org |
13.93% |
2. www.whitehouse.gov
|
12.30%
|
3. www.socialsecurity.org
|
8.20%
|
4. www.sscommonsense.org
|
5.74%
|
5. www.nasi.org
|
4.92%
|
6. news.google.com
|
4.10%
|
7. www.heritage.org
|
3.28%
|
8. zfacts.com
|
3.28%
|
9. money.cnn.com
|
2.46%
|
10. www.americanprogress.org
|
2.46%
|
|
|