A book worth knowing.
A former right-wing journalist, David Brock, uses his keen understanding and experiences to show how a conservative
media has skewed American politics: they have hijacked public discourse. Brock’s incisive analysis of right-wing media theories, strategies, financing,
and operations demonstrates how the Republican Right does not embrace or encourage journalistic freedom, but instead seeks
to control it. With billions of dollars to spend and a readiness to demonize
dissenting voices—combine with media consolidation and deregulation of the airwaves—the conservative media machine
has reshaped national consciousness. Brock documents the shift, which started
in the Nixon era, from balanced journalism to opinion journalism. Brock documents
the causes as to why the conservative news bites are several-fold more common than the liberal ones, thus assuring in the
production of ideas a dominance of the conservatives. Money, ownership of the
media, and changes in FCC regulations are the principle causes—no longer does the FCC require balanced and objective
news reporting.
In The Republican Noise Machine Brock details the assault on balanced journalism
by the conservatives. There are chapters on the “Big Lie” that the
media has a liberal bias, a who is who in the conservative media and their propaganda, Republican attempts to and finally
success in changing removing the Fairness Doctrine, devoted to the conservative content, the rise and effects of talk radio,
fundamentalist Christians taking to the air, and related topics. This shift in
the capitalist media has made this nation the most conservative of all industrialized ones.
What is beyond the full scope
of Brock’s book is why this change has occurred—each class is at war with the other classes. The conservative capitalists, going back over two centuries, have been the principle owners of the media
and they sought to promote public opinion that would be to their class’s economic advantages. Things have changed. First would be television, which
now broadcasts the news and bombarded the public with conservative ideas including a worship of wealth and the wealthy, a
glorification of the profit motive, and a portrayal of the lower depths as fundamentally sick and undeserving. Liberal and pro-labor ideas are rare. Changes in legislation
which do not serve the masses, such as laws governing unions and NAFTA are not given balanced coverage. With the reduction of organized labor from a high of 35% to under 8%, the voice of labor has all but been
lost. This resulted in an adjustment of policies of the once distinctly pro-labor
Democratic Party. This also permitted an even more anti-labor stance for the
Republican Party with less voter disaffection. The reduction in unionism permitted
the shift in media content with little effect upon ratings.
The other major cause of the
shift is that owner of radio stations are, as the business class general is, far to the right of main-stream Americans. In 1989 the Fairness Doctrine, passed by Congress in 1949. In 1986 a conservative 3-panel Court of Appeals interpreted the Fairness Doctrine as not being a binding
requirement—in spite of clearly language otherwise. Congressed the following year, 1987, reaffirmed their intent, but
Reagan vetoed the bipartisan fix. Balanced content now is no longer a requirement
for renewal of their FCC Broadcast License.
In the 70’s the
conservative, fundamentalist religions expanded presence in the media. Radio
and television programs became syndicated and these religious groups with a political, anti-liberal agenda, they formed
three national networks. Thus while promoting their brand of Christianity; they
also promoted ultra-conservative political policies. Christianity has drifted
to the right, thus further reducing the number of liberal voters.
Political actions of the two
parties is like an ecosystem in that it responds to (shaped by) its environment. The
two parties feed on money and votes. Reduce the amount of money and votes coming
from unions and other pro-liberal sources and you have a swing towards the conservative vote and their money. The reduction of unions, the drift towards fundamentalism of Christianity, and the constant conservative
bias of the press has produced such a shift, and with that shift, everything else has shifted--including the Democratic
Party.
The forces of pro-big business
conservatism were well organized by the beginning of the 20th century, and they have slowly made inroads upon the
beliefs of the working class. These inroads, however, were temporarily set back
with the great depression. Following the 2nd World War, the erosion
of class consciousness resumed under the continuing control by conservatives of the media.
The reduction in unions and the growth of religious fundamentalism supported the drift in the press and politics to
permit more actively support big business. Barry Goldwater ran 20 years ahead
of his time. Since then we have had 4 elected Republican presidents whose social
and business policies are in the Goldwater camp. Just as the Republican Party
has drifted to the right in response to a changing voter’s consciousness, so to have the Democrat Party, who now resemble
the liberal Republicans of Eisenhower’s era. The media has led this drift
to the right. Brock’s book documents in minutia this change in the media.
This imbalance in the production of voters’ beliefs
entails an ever increasing shift in public policy in the direction of policies which corporations view as in their short-term
interests; viz., those that increase profits. A large pool of poor, needy people
to drive down the cost of labor is one of their goals. Thus a reduction in quality
of public education, social services programs including benefits for the sick and elderly, workers benefits, union rights,
medical benefits, pension plan contribution are among the principle changes.
This pattern
of change is not isolated to the United States but is occurring in all industrialized
countries. “Japan is the quintessential example of a rich, industrialized,
democratic nation, with a news media that has betrayed its people. At seemingly
every turn, the Japanese public is deluged with lies, misrepresentations, and distortions of the grossest sort—a situation
that has become so commonplace that it primarily passes without comment.”[i][i] This is what the conservative media does in our country as well, and by
so doing the media has drifted in their direction, often repeating the conservative’s lies. UPI, one of the principle news services, for example, has been purchased by the conservatives. The conservatives are using propaganda techniques to further their aims.
Lies, distortions, and conservatism are woven into our media. We have
a third conservative president who is part of that propaganda machine. We are
duplicating Japan; only they started earlier.
In Japan there is a cozy connection between
a big-business dominated press and government that developed decades ahead of the west.
“Many familiar with both Japanese and Western News industries believe that what has occurred in Japan is but a harbinger of what is occurring
in other Western countries.”[ii][ii] Amen.
[i][i] A Public Betrayed:
An Inside Look at Japanese Media Atrocities and Their Warnings to the West, Adam Gamble & Takesato Watanabe, Regnery
Publishing, Inc. Washington, 2004, p xiii.